K-pop mega group BTS drops Sony for Universal

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BTS performing onstage Hybe Co Ltd-owned Bighit Music, which manages BTS, did not disclose the fiscal presumption of the deal. Getty Images for dcp

South Korea’s BTS has signed a caller organisation and selling woody with Universal Music Group , the world’s biggest euphony label, dropping Sony Music’s Columbia Records, the euphony band’s manager said connected Friday.

Hybe Co Ltd-owned Bighit Music, which manages BTS, did not disclose the fiscal presumption of the woody but said Universal and its American grounds statement Interscope would administer and market BTS’ euphony successful the United States and different regions.

The woody expands the amusement company’s existing concern with Universal, arsenic it seeks to boost the popularity of K-pop euphony globally.

BTS, which changeable to planetary fame aft the merchandise of its English songs specified arsenic “Butter” and “Permission to Dance,” is the archetypal K-pop radical to ever person a Grammy Award nomination.

The seven-member set has garnered millions of fans worldwide since its debut successful 2013, teaming up with large names including Coldplay, Steve Aoki and Halsey.

Last month, BTS performed astatine the United Nations successful an effort to beforehand planetary goals of tackling poverty, inequality, injustice and clime alteration ahead.

Members of BTS wearing masks locomotion  up   stairs of the United Nations upon their arrivalBTS, which changeable to planetary fame aft the merchandise of songs specified arsenic “Butter” and “Permission to Dance,” get astatine the United Nations to execute connected Sept. 20, 2021.Getty Images

Universal, whose different deed singers and catalogs see Justin Bieber and The Beatles, was spun disconnected by France’s Vivendi past month.

Sony Music and Universal Music Group did not instantly respond to Reuters’ requests for comment.