The Habs lost, but the Hurricanes got hacked.
After Carolina bushed the Canadiens 4-1 successful Jesperi Kotkaniemi’s instrumentality to Montreal connected Thursday night, the Hurricanes’ societal media squad decided to person a small amusive with it. The team’s authoritative relationship tweeted retired a nexus to DidTheHabsLose.com, a domain sanction they had reserved 3 weeks ago, according to ESPN.
Since the Canadiens signed Sebastian Aho to an connection expanse successful 2019, there’s been a rivalry betwixt the franchises. When the Hurricanes did the aforesaid with Kotkaniemi this summer, they trolled Montreal by making $20 — Aho’s jersey fig — his signing bonus.
They returned to that spot connected Thursday, offering Aho and Kotkaniemi shirts connected merchantability for $20 via the site. It was a palmy spot of societal media marketing, but the website got turned connected its head. By Friday morning, it had been hacked and turned into an anti-Hurricanes site.
The landing leafage connected the tract reads: “Carolina Hurricanes Suck,” with, “Not adjacent a existent team,” and “Cookout isn’t adjacent healthy” among the jabs beneath it.
Mike Forman, Carolina’s vice president of selling and marque strategy, told ESPN that proprietor Tom Dundon called him Friday morning to inquire whether it was a hack oregon the selling squad had done it arsenic portion of the joke.
“We whitethorn person immoderate amusive with it, oregon we whitethorn speech with our IT squad to get it corrected,” Forman said. “Either way, we’ll bash something.”
Forman said the Hurricanes bought domains for 4 teams to proceed the act, including themselves — conscionable successful case. Even with the hack putting a spot of a damper connected it, the stunt was a success, driving buzz and attraction to the Hurricanes aft a large win.
“The information that we could thrust immoderate gross connected a random Thursday nighttime is bully for us,” Forman told ESPN. “This is our brand. We’re large and bold. We cognize we’re going to hitch a batch of radical the incorrect way, but we’re besides going to entertain radical — particularly our fans.”